The Future of Dairy
Greg is the founder of Califia Farms, California-based health & wellness company with the leading premium brand of plant-based beverages in the United States, with a rapidly growing global presence. Greg has been a natural foods entrepreneur since 1980 when he ignited the fresh juice revolution by co-founding the Odwalla Juice Company in Santa Cruz California and selling juice out of the back of a van. In growing his small start-up to a publicly held corporation with an average growth rate exceeding 50 percent per year, Greg was also a pioneer in applying environmental sustainability, employee empowerment, creative corporate culture and community-based marketing as core drivers of business success. Today, Greg’s holistic approach to executing vertically integrated go-to-market strategies for building multi-stakeholder value animates Califia Farms’ “something different, something better” culture and has earned Greg numerous leadership awards, including Specialty Foods’ Hall of Fame, BEVNET “Best New Product” Awards 2015, 2016, and 2018, and Goldman Sach’s 100 Most Intriguing Entrepreneurs of 2017-2019.