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Panel: Media Advocacy

James Wilks, Elaine Watson, and Joseph Pace

James is the producer and narrator of The Game Changers, a critically acclaimed documentary about the dramatic rise of plant-based eating in professional sports. Best known for winning Season 9 of The Ultimate Fighter, Wilks also serves as a combatives trainer for government agencies including the US Marshals, US Marines, and US Navy SEALs. Men’s Health recently ranked him as #3 on their "13 Most Influential Men in Health & Fitness" for 2020 An award-winning journalist with more than 20 years’ experience in multimedia business-to-business journalism and events management on both sides of the Atlantic, Elaine has covered a diverse range of topics from nutrigenomics to corporate espionage. Elaine moved from the UK to the US in 2011, and as editor of – a leading online b2b title in the US food and beverage industry – she has helped to establish the site as a pre-eminent source of news and analysis on hot button issues from cultured meat and alternative proteins to CBD and labeling conventions in plant-based foods and beverages Joseph wrote and produced The Game Changers, and also sits on the board of the Game Changers Foundation. Prior to his work with The Game Changers, Joseph coordinated What’s On Your Plate?, a 60,000-word multidisciplinary report that examined the hidden costs of industrial agriculture in Canada on public health, rural communities, the environment, and animal welfare. Joseph also played a pivotal role in helping to launch — the first non-commercial website to provide free scientific updates on the latest in nutrition research — which currently receives more than 50 million views per year

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