Changing the Game: How Beyond Meat & Athletes are Fueling the Plant-Based Movement
Ethan is the Founder and Chief Executive Officer of Beyond Meat, a company dedicated to building meat directly from plants. Ethan gained an appreciation for agriculture and the natural world from his father, a professor, conservationist, and hobby farmer. This interest shaped the direction of his career, where he sought to make a contribution to climate change through the clean energy sector. His early work centered on electricity restructuring in support of an open grid, where his analysis at the gubernatorial level directly informed federal and state policies on grid management. Subsequently, Ethan joined the world’s leading Proton Exchange Membrane (PEM) fuel cell developer Ballard Power Systems, rising to report directly to the Company’s Chief Executive Officer. Though passionate about clean energy, Ethan returned often to the role of livestock in our economy and became convinced that a change in the origin of the protein—from animals to plants--that we place at the center of our plates could simultaneously address human health, climate, natural resource, and animal welfare challenges in a unique and powerful way. In 2009, Ethan founded Beyond Meat. As of September 26, 2020, the Company sold products at approximately 122,000 retail and foodservice outlets in more than 80 countries worldwide.