top of page

Universities Should Lead the Transition to a Plant-Centric World


This week, we invite you to explore the thought-provoking article, "Universities should lead on the plant-based dietary transition," authored by Jochen Krattenmacher and colleagues. This compelling piece underscores the pivotal role universities can play in driving the adoption of plant-forward lifestyles. As a nonprofit dedicated to accelerating the transition to a plant-centric world, we at Plant Futures firmly believe that equipping students with the education, tools, and experiences necessary to become food system leaders is key to creating a sustainable future. The article sheds light on the urgent need to reduce the demand for animal-based foods to combat climate change and ensure sustainable food production. Transitioning to a more plant-rich diet not only mitigates climate change but also addresses pressing issues including as ecosystem degradation, water and land misallocation, pandemic risks, pollution, and animal welfare. Surprisingly, universities, despite their involvement in related research, often fall short in adjusting their own food procurement practices. The authors argue that universities' current reliance on animal-based products and their failure to address associated issues send contradictory messages to their academic communities and society – undermining scientific literature and key principles like justice, sustainability, and ecosystem protection, while prioritizing convenience and tradition. This discrepancy underscores the importance of universities embracing plant-based alternatives.


“Universities, leveraging their research and educational competencies, possess a unique position to drive these changes and engage in collective deliberation with students and stakeholders”.

To address this disparity, the authors propose a range of measures that universities can implement. These include offering affordable, satisfying, and healthy plant-based options daily, providing information and food literacy interventions, and using incentives to encourage dietary shifts.

Diversifying food options and prioritizing plant-based meals not only actively mitigates the negative impact universities can have, but can also save costs and, perhaps most importantly, promote healthier diets among students and staff members, yielding positive outcomes for their well-being.


While some universities have taken commendable steps in the right direction, the authors assert that most institutions have not adequately responded to the urgency of the situation. At Plant Futures we work with students and university leaders to embrace change. Our Plant Futures students can function as the missing link in inspiring and catalyzing such change on campus through advocacy, movement building and outreach, but THEY NEED OUR SUPPORT.

Join us in championing the efforts of students transitioning to plant-centric diets, engaging their communities along the journey, and paving the way for a brighter future.


By donating to our nonprofit today, you directly contribute to empowering students and universities in their transition to plant-centric diets. Your contribution enables us to provide them with the education, tools and networks to facilitate this change-making.


Together, we can forge a sustainable future and shape a world where plant-forward choices are accessible, celebrated, and ingrained in our society.

DONATE NOW to support our cause and help universities become influential guides in creating a more sustainable and compassionate world.


Thank you for your support!




bottom of page